Sandra Schulberg 

• Produced Quills
• She founded the IFP (Independent Filmmaker Project)
• Going right to theater owners proved to work well.
• Do things yourself, don't get an agent it's more empowering to do it yourself.
• Get your films seen by people who will pay for them. 
• Invent a whole new landscape 
• If you don't know what deals are being made you won't know how to negotiate. 

Why do you want to make films?

• You should be able to answer this question so others will want to help you. 
• she has never made a profit on a film. Don't go into film making if you want to make money. 
• Making movies is a very expensive way to express yourself.
• You need to think about the audience but don't make the film for them. 
• Give a test screen and ask if people would recommend the film to their friends. If not go back the the cutting room.
• A lot of people will ask how the film will do. Define success on what you believe it is. 
• there were a lot of films that no one knew about until 10 ,20 years after the film came out. 
• Ever though an actor/actress might not be really famous if they are right for the part, they are right for the part. 
• set realistic goals don't let yourself get down if you don't get into a film festival.
• Its a hard road.